In the past 20 years the number of rape cases on college campuses has not decreased. The logical question to follow that statistic is why? Would a marketing campaign like the one below help our culture to finally break the silence and start talking about rape in a honest, non-victim blaming way? This ad is not perfect, especially in the realm of blaming men and openly calling them out in a way that male victims could be marginalized by these words. However, the message is clear. Share your thoughts on this “in your face” awareness piece.